Selling Today: Partnering to Create Value, 15th Edition

Selling Today helps you understand the value of developing personal selling skills.The text incorporates academic theory, roleplay scenarios, real-world applications and ethical dilemmas. With the largest number of ?learn by doing? materials of any personal selling text, Selling Today offers a wealth of tools to help you develop an ethical, customer-centered mindset. With new discussions, scenarios and videos, the 15th Edition prepares you to succeed as a member of a new generation of sales professionals.Selling Today: Partnering to Create Value 15th Edition is written by Michael Ahearne; Gerald Manning and published by Pearson. ISBNs for Selling Today: Partnering to Create Value are 9780137963034, 0137963033 and the print ISBNs are 9780137962907, 0137962908. Additional ISBNs include 9780138170820, 9780138171964.