Basic Marketing Research, 4th Edition

This is the of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.Basic Marketing Research 4th Edition is written by Naresh K.Malhotra and published by Pearson. ISBNs for Basic Marketing Research are 9780133469547, 0133469549 and the print ISBNs are 9780132544481, 0132544482. Additional ISBNs include 9781292020488, 9780132570183, 9780132998260, 9780132544498.