Advertising Campaign Strategy: A Guide to Marketing Communication Plans 5th Edition

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you’ll see step-by-step how to take a great idea through the complete advertising process. And because it’s focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the tips you’ll need to succeed in the class now and get your project chosen in the future. Advertising Campaign Strategy: A Guide to Marketing Communication Plans 5th Edition is written by Donald Parente; Kirsten Strausbaugh-Hutchinson and published by Cengage Learning. ISBNs for Advertising Campaign Strategy: A Guide to Marketing Communication Plans are 9781305445123, 1305445120 and the print ISBNs are 9781133434801, 1133434800. Additional ISBNs include 9781305481282, 9781285403175, 9781337000062.