Showing 1233–1248 of 31369 results
Advertising in AmericaA Reference HandbookThis book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated…
Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today?s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on…
Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition discusses all aspects of marketing communications, from time-honored methods to the newest developments in the field. Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special attention in…
Andrews/Shimp’s ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition, provides comprehensive coverage of every aspect of marketing, including traditional methods such as advertising, sales promotion, branding, consumer behavior, media buying, public relations, packaging, POP communications and personal selling as well as emerging trends like social media, online practices and viral communications. This…
Written in plain English, the latest updated, revised, and expanded edition of The Advisor�s Guide to Annuities covers both the technical details of how various types of annuities operate, as well as the broader questions about how and when they should be used in clients� financial plans.No other resource provides such a deep and independent-minded…
Advocacy and Opposition: An Introduction to Argumentation presents a comprehensive and practical approach to argumentation and critical thinking for the beginner who needs to construct and present arguments on questions of fact, value, and policy.Advocacy and Opposition offers a theoretical view of the nature of argument in our society, a discussion of arguing as a…
Advocacy is needed now more than ever. Opportunities to engage in advocacy have increased due to changes at the federal level which are relegating more and more human service funding and decision-making to the state and local level. The purpose of this text is to educate students and professionals so that they have a deeper…
Since the publication of its first edition in 2005,Advocacy Practice for Social Justicehas served as a clear, comprehensive, and practical resource for social work courses in advocacy, community practice, and macro practice. Now in its fourth edition, this text provides extensive information on the value base for advocacy; an examination of why people get involved…
Written by scholars of international stature, Aeolian Winds and the Spirit in Renaissance Architecture presents studies of Renaissance pneumatology exploring the relationship between architecture and the disciplines of art and science.One of the principle goals of Renaissance architects was to augment the powers of pneuma so as to foster the art of well-being. Central to…
Aerial robotic manipulation integrates concepts and technologies coming from unmanned aerial systems and robotics manipulation. It includes not only kinematic, dynamics, aerodynamics and control but also perception, planning, design aspects, mechatronics and cooperation between several aerial robotics manipulators. All these topics are considered in this book in which the main research and development approaches in…
Aero and Vibroacoustics of Automotive Turbochargers is a topic involving aspects from the working fields of thermodynamics of turbomachinery, aerodynamics, rotordynamics, and noise propagation computation. In this broadly interdisciplinary subject, thermodynamics of turbomachinery is used to design the turbocharger and to determine its operating conditions. Aerodynamics is needed to study the compressor flow dynamics and…
Aeroacoustics of Low Mach Number Flows: Fundamentals, Analysis, and Measurement provides a comprehensive treatment of sound radiation from subsonic flow over moving surfaces, which is the most widespread cause of flow noise in engineering systems. This includes fan noise, rotor noise, wind turbine noise, boundary layer noise, and aircraft noise.Beginning with fluid dynamics, the fundamental…
Aerodynamic Noise extensively covers the theoretical basis and mathematical modeling of sound, especially the undesirable sounds produced by aircraft. This noise could come from an aircraft’s engine—propellers, fans, combustion chamber, jets—or the vehicle itself—external surfaces—or from sonic booms. The majority of the sound produced is due to the motion of air and its interaction with…
The definitive treatment on the medical evacuation and management of injured patients in both peace- and wartime. Edited by eminent experts in the field, this text brings together medical specialists from all four branches of the armed services. It discusses the history of aeromedical evacuation, triage and staging of the injured patient, evacuation from site…
Written with a visual appeal and engaging approach, AEROSPACE ENGINEERING provides an overview of the broad range of science, technology, engineering and mathematics (STEM) applications in aerospace engineering. An extensive overview of the history of aviation and technological innovations demonstrate the progression of aerospace technology. The use of case studies and real world examples further…
In this volume, a team of internationally respected contributors theorize the concept of aesthetic experience and its value. Exposing and expanding our restricted cultural and intellectual presuppositions of what constitutes aesthetic experience, the book aims to re-explore and affirm the place of aesthetic experience-in its evaluative, phenomenological and transformational sense-not only in relation to art…
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