Showing 1217–1232 of 31369 results
While many effective interventions have been developed with the potential to significantly reduce morbidity and mortality from cancer, they are of no benefit to the health of populations if they cannot be delivered.In response to this challenge, Advancing the Science of Implementation across the Cancer Continuum provides an overview of research that can improve the…
In light of environmental challenges architecture is facing, wood is no longer regarded as outmoded, nostalgic, and rooted in the past, but increasingly recognized as one of the most promising building materials for the future. Recent years have seen unprecedented innovation of new technologies for advancing wood architecture. Advancing Wood Architecture offers a comprehensive overview…
This text provides a practical, hands-on introduction to data conceptualization, measurement, and association through active learning.Students get step-by-step instruction on data analysis using the latest version of SPSS and the most current General Social Survey data. The text starts with an introduction to computerized data analysis and the social research process, then walks users through…
Have you ever imagined yourself as a teacher leader but weren’t quite sure whether you really had—or could develop—the necessary skills? Have you wondered what the first steps toward becoming a teacher leader might be, what kinds of approaches work best, and how you could overcome the inevitable challenges that come with leading your colleagues…
Adversarial Robustness for Machine Learning summarizes the recent progress on this topic and introduces popular algorithms on adversarial attack, defense and veri?cation.Sections cover adversarial attack, veri?cation and defense, mainly focusing on image classi?cation applications which are the standard benchmark considered in the adversarial robustness community. Other sections discuss adversarial examples beyond image classification, other threat…
Compliance with federal equal employment opportunity regulations, including civil rights laws and affirmative action requirements, requires collection and analysis of data on disparities in employment outcomes, often referred to as adverse impact. While most human resources (HR) practitioners are familiar with basic adverse impact analysis, the courts and regulatory agencies are increasingly relying on more…
NOTE: Before purchasing, check with your instructor to ensure you select the correct ISBN.Several versions of the My Lab� and Mastering� platforms exist for each title, and registrations are not transferable. To register for and use My Lab or Mastering, you may also need a Course ID, which your instructor will provide. Used books, rentals,…
Place yourself in the midst of today’s fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today’s world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition…
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O?Guinn/Semenik’s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today’s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity…
Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view…
Since colonization, dominant ideologies of «race» have been visualized and communicated through advertising. At its core, this book delineates the continuities and changes in what is termed the «colonial racial script» within global advertising representations. The origins of that script are traced back to the eighteenth century – through the Transatlantic Slave Trade, the age…
. Advertising by Design Generating and Designing Creative Ideas Across Media A real-world introduction to advertising design and art direction, updated and revised for today’s industry The newly revised Fourth Edition of Advertising by Design: Generating and Designing Creative Ideas Across Media delivers an invigorating and cutting-edge take on concept generation, art direction, design, and…
How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS. Inside you’ll see step-by-step how to take a great idea through the complete advertising process. And because it’s focused on campaigns, ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION PLANS is loaded with the…
.Advertising Concept Book: Think Now, Design LaterThe classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide…
.Advertising Design by MediumA Visual and Verbal ApproachConceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than…
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