NOTE: This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version.Student Value Editions also offer a great value; this format costs significantly less than a new textbook. Before purchasing, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. For Student Value…
Business Communication helps you achieve the highest level of professionalism when conducting business. The text uses a powerful communication model to assist you in analyzing, composing and evaluating business communication. It also stresses the importance of clarity, critical thinking, persuasion, goodwill, empathy and inclusiveness in both written and spoken messages. A heavily revised 5th Edition…
Introduce the latest communication technologies and techniques as you prepare students for success in today?s mobile and social workplace with Guffey/Loewy’s best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 10E. In the current digital age of AI and automation, this edition focuses more than ever on transferable skills needed to thrive in the modern workforce, including critical…
Guffey/Loewy’s best-selling BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 11e, helps students develop the skills that employers value, including writing, speaking, presentation, critical thinking and teamwork skills. Two employment chapters provide students with up-to-date tips for job searching, successful interviewing and navigating today’s competitive labor market. Mind Tap assignments and resources reinforce the important skills and concepts…
Let BUSINESS COMMUNICATION: PROCESS AND PRODUCT, 9E prepare you for success in today?s digital workplace. This leading textbook and vast digital resources help you develop the communication competencies that employers value most, such as superior writing, speaking, presentation, critical thinking, and teamwork skills. Two thoroughly updated employment chapters offer tips to prepare you for a…
As an instructor, you have seen business continuity and risk management grow exponentially, offering an exciting array of career possibilities to your students.They need the tools needed to begin their careers – and to be ready for industry changes and new career paths. You cannot afford to use limited and inflexible teaching materials that might…
An Unexercised Continuity Plan Could Be More Dangerous Than No Plan At All!Is exercising your continuity program too time-consuming, costly, or difficult to justify in the face of conflicting organizational priorities or senior management buy-in? What if you could use quick, cost-effective, easy exercises to get valuable results with only a relatively modest commitment?Whether you�re…
At this critical point in your Business Continuity Management studies and research, you need one definitive, comprehensive professional textbook that will take you to the next step.In his 4th edition of Business Continuity Management: Global Best Practices, Andrew Hiles gives you a wealth of real-world analysis and advice � based on international standards and grounded…
If a major event such as a terrorist attack, 7.2 earthquake, tsunami, or hacker attack were to disrupt business operations, would your organization be prepared to respond to the financial, political, and social impacts? In order for your company to be resilient, it must be ready to respond and recover quickly from the impact of…
As the world grows increasingly interconnected, data communications has become a critical aspect of business operations. Wireless and mobile technology allows us to seamlessly transition from work to play and back again, and the Internet of things has brought our appliances, vehicles, and homes into the network; as life increasingly takes place online, businesses recognize…
For Business Data Communications, Data Communications, and introductory Networking for Business courses.The content is also appropriate for the Introduction to Networking course in a MBA program. Business Data Communications: Infrastructure, Networking and Security covers the fundamentals of data communications, networking, distributed applications, and network management and security. These concepts are presented in a way that…
For undergraduate and graduate courses in Business Data Communication / Networking (MIS).Prepare for the modern workplace with networking and security essentials With a clear writing style and a focus on contemporary technologies, Business Data Networks and Security guides readers through the details of networking, while effectively training them for the demands of the modern workplace….
Use machine learning to understand your customers, frame decisions, and drive value The business analytics world has changed, and Data Scientists are taking over. Business Data Science takes you through the steps of using machine learning to implement best-in-class business data science. Whether you are a business leader with a desire to go deep on…
Unlike any other MIS text, Business Driven Technology , 10e, discusses various business initiatives first and how technology supports those initiatives second.The premise for this unique approach is that business initiatives should drive technology choices. Business Driven Technology offers you the flexibility to customize courses according to your needs and the needs of your students…
This book takes recent theoretical advances in Finance and Economics and shows how they can be implemented in the real world. It presents tactics for using mathematical and simulation models to solve complex tasks of forecasting income, valuing businesses, predicting retail sales, and evaluating markets and tax and regulatory problems.BusineBusiness Economics and Finance with MATLAB,…