Showing 3649–3664 of 31369 results
This volume contains a collection of writings from the leaders in the fields of Molecular Biology and Melanoma Research which will begin to tell the ever-expanding story of the most recent findings, discoveries, and potential of BRAF-directed targets in melanoma.Recent research has shown that BRAF inhibitors are effective for a short period of time, but…
The United States today supports the strongest, most varied nonprofit sector in the world, an economic force of about $2 trillion, responsible for 5.4% of the nation’s Gross Domestic Product in 2014, and accounting that year for 10.3% of the country’s private-sector workforce. Roughly three-quarters of all households in America give to charity, with the…
This book is based on a graduate course taught by the author at the University of Maryland, USA. The lecture notes have been revised and augmented by examples. The work falls into two strands. The first two chapters develop the elementary theory of Artin Braid groups both geometrically and via homotopy theory, and discuss the…
Ischemia is localized tissue anemia due to obstruction of the inflow of arterial blood, thus brain ischemia is the condition where insufficient blood is delivered to the brain.Many physiological processes occurring in the brain critically depend on the state of its energy metabolism. The state of brain energy metabolism in turn depends on the delivery…
Every year, an estimated 1.7 million Americans sustain brain injury. Long-term disabilities impact nearly half of moderate brain injury survivors and nearly 50,000 of these cases result in death. Brain Neurotrauma: Molecular, Neuropsychological, and Rehabilitation Aspects provides a comprehensive and up-to-date account on the latest developments in the area of neurotrauma, including brain injury pathophysiology,…
ISBN: 9789812810250
Brand GenderIncreasing Brand Equity through Brand PersonalityThis book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues…
Brand Identity Essentials, Revised and Expanded100 Principles for Building BrandsBrand Identity Essentials, Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved. A company’s identity encompasses…
Brand ManagementAn Introduction through StorytellingBranding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and…
This book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial – and urban – reality. It develops a novel understanding of the rationale behind the construction of large-scale architectural complexes that relate to corporate brands, and of its tremendous cultural effects. The author suggests that what…
Once only a sign, technologies have helped to transform brands into symbols that we constantly encounter in our natural and mediated environments. Moreover, the branding of culture marks a commercialization of society. Almost everywhere we look, a brand name or logo appears.By combining a scholarly approach with case studies and examples, this text bridges the…
Branding TrustAdvertising and Trademarks in Nineteenth-Century AmericaIn the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with…
Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts.Emphasizing the importance of building upon the core of a clear mission and relevant strategic plan, this book guides nonprofits through the process of creating a recognizable and meaningful brand, and a comprehensive, multi-level communications plan. Readers will learn how to…
tantesobras da literatura médica do mundo. Há décadas os capÃtulos queevoluem a cada edição são utilizados por milhares de médicos e estudantespara aprendizado e aprimoramento dos seus conhecimentos emcardiologia.Nesta 9ª edição, as caracterÃsticas de textos atuais e completos foi mantidapelos editores Robert O. Bonow, Douglas L. Mann, Douglas P. Zipes,Peter Libby e Eugene Braunwald, sendo…
Obra de referencia en Cardiolog�a que cubre todos los aspectos de la especialidad proporcionando a cl�nicos, m�dicos en formaci�n y estudiantes las herramientas fundamentales para estar al d�a tanto en lo que se refiere a las bases cient�ficas como a los avances cl�nicos de la medicina cardiovascular.Todos los cap�tulos de esta nueva edici�n han sido…
Regardless of your confidence level with French, BRAVO!, 8e is a proven solution for success! The book’s unique approach enables you to review first-year structures independently before you learn to master new material. BRAVO!, 8e helps you expand your linguistic and cultural knowledge through readings, audio recordings, specialized vocabulary development, and concise yet thorough grammar…
End of content
End of content
Don't have an account yet? Sign up
No items in your cart. Go on, fill it up with something you love!
Start Shopping Now