Business Communication: Polishing Your Professional Presence, 5th Edition

Business Communication helps you achieve the highest level of professionalism when conducting business. The text uses a powerful communication model to assist you in analyzing, composing and evaluating business communication. It also stresses the importance of clarity, critical thinking, persuasion, goodwill, empathy and inclusiveness in both written and spoken messages. A heavily revised 5th Edition reflects many changes in the field. Examples and discussion relate business communication to modern technologies, including generative AI, as well as important developments in diversity, equity and inclusion.Business Communication: Polishing Your Professional Presence 5th Edition is written by Barbara Shwom; Lisa Gueldenzoph Snyder and published by Pearson. ISBNs for Business Communication are 9780138189884, 0138189889 and the print ISBNs are 9780138189822, 013818982X. Additional ISBNs include 9780138189860, 9780138189839, 9780138162023, 9780138189877.