Visual Rhetoric and the Eloquence of Design

The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective-a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product-becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object. Visual Rhetoric and the Eloquence of Design and published by Parlor Press, LLC. ISBNs for Visual Rhetoric and the Eloquence of Design are 9781602351936, 1602351937 and the print ISBNs are 9781602351912, 1602351910.