This text for the one- or two-semester applied or business calculus course uses intriguing real-world applications to engage students’ interest and show them the practical side of calculus. The book’s many applications are related to finance, business, and such general-interest topics as learning curves in airplane production, the age of the Dead Sea Scrolls, Apple and Oracle stock prices, the distance traveled by sports cars, lives saved by seat belts, and the cost of a congressional victory. The Seventh Edition maintains the hallmark features that have made APPLIED CALCULUS so popular: contemporary and interesting applications (including many that are new or updated); careful and effective use of technology, including graphing calculator and spreadsheet coverage; constant pedagogical reinforcement through section summaries, chapter summaries, annotated examples, and extra practice problems; Just-in-Time algebra review material; and a variety of exercises and assignment options including Applied Exercises, Conceptual Exercises, and Explorations and Excursions. This edition also includes new content and features to help students get up to speed-and succeed-in the course, including a Diagnostic Test, an Algebra Review appendix, marginal notes that make connections with previous or future discussions, new learning prompts to direct students to examples or to the Algebra Review, and more. Applied Calculus 7th Edition is written by Geoffrey C. Berresford; Andrew M. Rockett and published by Cengage Learning. ISBNs for Applied Calculus are 9781305465053, 1305465059 and the print ISBNs are 9781305681965, 1305681967. Additional ISBNs include 9798214337692, 9780357686270, 9781305449480, 9781305085312.